Social Media Specialist
Responsibilities
- Provides exceptional strategy in expanding digital reach across Australia
- Supports the marketing lead in creating marketing and PR materials that are well-curated, highly creative and impactful across multi-channels
- Develops digital marketing strategies and tactics to elevate the client’s brands, increase awareness, connect to existing and future clients, and continuously find ways in growing online presence
- Content planning, creation, scheduling and curation for social media in collaboration with outside marketing agencies
- Actively measures digital performance and provides technical insights and recommendations
- Researches new technology and guarantees to keep the brand at the forefront of innovations and development in digital marketing
- Foster the continued growth of highly engaged social media communities using Facebook, Twitter, Instagram, Snapchat, blogs, video, apps, paid media, and other digital tools/properties
- Provide analytics and campaign reports in collaboration with the Digital Analyst
Skill Requirements
- At least 2 years of related experience
- Excellent communication skills both written and spoken
- Experience using social media listening / scheduling / analytics tools
- Graphic design / editing (preferred, but not required)
Qualifications
- Team player
- Detail-oriented
- Self-motivated
- Can handle pressure
- Positive attitude towards work
- Ability to multi-task, organize, and prioritize work
